Truth:

People didn't want to go to the post office around the holidays because it was so chaotic.

 

Spectacle:

The “ask” was to build excitement around the holidays for the United States Postal Service flat rate boxes. What most people didn't realize is you could go on-line and get free flat rate boxes delivered to your door. So we created "Jingle Boxes" in 3 phases; boxes as part of the holiday ritual, shipping made easy, and guaranteed delivery of your precious gifts.

To add some excitement to the presentation and invite them into our thought process, we created a virtual reproduction of our war rooms with twin projectors and a giant rotating box that created the illusion of the walls . So as each person presented, the box turned, and it revealed the different rooms.