Truth:

The two biggest deterrents to shopping at Walmart are the parking lot and long check out lines.

 

Spectacle:

Always looking to push innovation, Walmart was launching a pay app that allowed you to scan products with your phone and check out with it instantly. The initial request was help naming it. Then designing the graphic interface. Then a how-to video. Then in-store materials. Then a website. At the end we launched in over 70 stores and laid the ground work for the next innovation in paying on the Walmart app.