Truth:

The CSD (carbonated soft drink) aisle hasn't changed in decades.

 

Spectacle:

When the head of shopper marketing at PepsiCo asked what the aisle should look like, we reached out to our global team of digital strategists, structural innovators and unique thinkers for a 3-day "Tribe" session to asked "what if" over and over again.  We re-imagined a more personal aisle with "You" at the center. Through social interaction, personalized packaging and customized solutions, we brought a unique experience to each person.