Truth:

Millennials are having kids and driving mini-vans but they're still not watching traditional TV.

 

Spectacle:

We knew we had to find a new content stream and Buzzfeed was the perfect partner. They worked with us to develop all the video content while we created an on-line quiz and "Back to School Survival Backpack" for the social community. 4 million+ views, 6.4 million social impressions, 1.6 million influencer impressions, 239,000 quiz responses, 235,000 article views and counting...