Truth:

Moms buy Volvos because they're safe. So how do we convince them BMW's active safety philosophy of dynamic stability control and near-intuitive response could be considered safety features?

Spectacle:

Everyone has had one of those "oh no" moments when you're almost in an accident and your gut tightens and the adrenaline kicks in. But there's no better feeling than when that moment passes. We wanted to capture that from the perspective of a mom. And we used the Ferrari stunt driving team to do it. The bicycle at the end?... happy accident.